Together, we protect your brand and give you peace of mind
Amazon strives to be the earth’s most customer-centric company. We deliver on that vision by creating trusted experiences and safeguarding brands and customers from fraud and abuse.
We aren’t satisfied by the status quo. We develop advanced technology, including machine learning models, to identify and stop bad actors and bad listings. We protect brands and customers by constantly developing, investing in, and improving our protections.
We help you register intellectual property and provide resources, expertise, and training to protect and grow your brand.
We use technology and human resources to prevent, detect, and remove infringing content online, but we don’t stop there. We work with brands, law enforcement, and customers across the globe to stop bad actors in our stores and hold them accountable for their crimes.
We have created best-in-class protection tools and data-powered programs that prevent and remove infringements. Our dedicated team of investigators, engineers, data scientists, analysts, and business leaders won’t stop until we drive counterfeits to zero.
Use our advanced programs to protect and build your brand
Unlock a suite of tools designed to protect and build your brand, creating a better experience for customers.
People – including machine learning scientists, software developers, expert investigators, and more – dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.
Attempts to create new selling accounts prevented in 2021, stopping bad actors before they published a single product for sale.
Average reduction in suspected infringements reported by enrolled brands since Brand Registry launched.