Amazon Brand Registry

Currently, brands must have a registered trademark to be eligible to join the Brand Registry. The trademark must be a standard “word mark” or a “design mark” and the word(s)/letter(s)/number(s) on the trademark itself must match the brand name printed on products and/or packaging.

Please note, we currently only accept active trademarks that have been issued by government patent and trademark offices in the United States, Canada, Mexico, India, Australia, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union. Amazon Brand Registry is not affiliated with any of these offices; please do not contact them for information about the Brand Registry. Updates to the Brand Registry eligibility criteria will be posted to this page.

Currently, to enrol a brand in Brand Registry, you must provide the following information:

Yes. If you enrolled a brand in Brand Registry prior to April 30, 2017, and your brand meets eligibility requirements, we encourage you to re-enrol your brand in Amazon Brand Registry. If you have a Seller Central or Vendor Central account, please sign in with the same username and password to ensure full access to features and benefits linked to your Brand Registry account. You’ll be asked to complete a new brand application for each eligible brand that you would like to enrol in Brand Registry. Get started now.

Amazon Brand Registry does not provide GTIN Exemption. Sellers can apply for GTIN Exemption through Seller Central. If your product(s) is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, you need to request for a GTIN exemption. To learn how to list your offer, see Product Detail Pages and Offers. Please note that this link requires a Seller Central login.

Yes. Once a Brand Registry account is created, the user who registered the brand and/or the user that has been designated as the Administrator may submit a request to add additional users to the account, including agents. Each individual must create an Amazon Brand Registry user account and accept the Amazon Brand Registry Terms and Conditions before the Administrator can assign roles to additional user accounts. New user accounts can be created by clicking on the Get Started link below and entering the individual user’s existing vendor or seller credentials, or creating a new user account.

Within Brand Registry, Administrators must complete the following steps in order to assign roles to other users:

Yes. Amazon provides a public Report Infringement form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns. You can access it at amazon.ca/report.