Enrolling in Brand Registry is the first step to becoming eligible for many brand-building programs. Amazon offers an exclusive set of tools to brand owners to help you improve conversion, drive discoverability, and protect intellectual property.
There are so many reasons to build your brand with Amazon
We offer an exclusive set of brand benefit tools designed specifically for selling partners who are brand owners that have registered their brand with Amazon Brand Registry. Enrolling in Brand Registry is the first step to become eligible for many brand building programs.
These tools can help to protect your brand, connect to customers, and inform your strategy.
Connect with customers
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For brands who want to share their story, visually stand out against the competition, and help customers make the best shopping decisions.
For brands who want to create an immersive home in the Amazon store, introducing audiences to your brand’s story, mission, and products, no matter the size of your brand.
For brands who want to build awareness, trust and boost sales of new or slow-moving products by inviting trusted reviewers in the Amazon store to post authentic customer reviews.
For brands who want to offer product bundles to drive better shopping experiences, making it easier to discover and buy more from your brand’s catalogue.
Delight customers while improving marketing efficiency and earning a bonus. Now, you can earn a bonus averaging 10% of product sales driven by your non-Amazon marketing efforts. The more traffic you bring, the more opportunities you have to earn a bonus. The bonus is provided as a credit on your referral fees.