Brand Registry FAQ

How can we help?


What information is required to enrol a brand in Amazon Brand Registry?
Currently, to enrol a brand in Brand Registry, you must provide the following information:
Are WIPO trademarks accepted by Amazon Brand Registry?
We currently only accept trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, Turkey, Singapore, Saudi Arabia, Sweden, Poland, Egypt, Benelux, the United Kingdom, the European Union, and the United Arab Emirates. If your trademark is registered with the World Intellectual Property Organization (WIPO), please submit the corresponding trademark number assigned by the national trademark office as it may differ from the trademark number assigned by WIPO. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry.
Are EUIPO trademarks accepted by Amazon Brand Registry?
If your trademark is registered by the European Union Intellectual Property Office (EUIPO), please select EUIPO as your trademark registrar in your application. Brand Registry is not affiliated with any of these offices; please do not contact them for information about Brand Registry.
I am an Amazon Seller/Vendor who enrolled a brand in Amazon Brand Registry prior to 30 April 2017. Do I need to re-enrol?
Yes. If you enrolled a brand in Brand Registry prior to April 30, 2017 and your brand meets eligibility requirements, you need to re-enrol your brand in the Brand Registry. Get started now.
Does Amazon Brand Registry provide Global Trade Item Numbers (GTIN/UPC/EAN/ISBN) exemption for my products?
Brand Registry does not provide GTIN exemption. Sellers can apply for GTIN exemption through Seller Central. If your product is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, you need to request a GTIN exemption. To learn how to list your offer, see Product Detail Pages and Offers. Please note that this link requires a Seller Central login.
How can I check the status of my application?
To view the status of a submitted application, please log in to your Amazon Brand Registry account and visit your Case log.


Is it possible for agents that represent a brand, as well as additional users, to get access to Amazon Brand Registry?
Yes. Once a rights owner has enrolled a brand in Brand Registry, they are assigned the roles of Rights Owner and Administrator. The administrator can then add or remove users by logging in to their Brand Registry account and selecting “User permissions” under “Settings”. Please note that additional users will need their own Brand Registry account in Brand Registry, which can be created using their existing Vendor or Seller Central credentials.
• To manage existing users: Click “Manage” next to each user and you can grant roles to the user or remove the roles from the user under your selected brands.
• To add new users: Click “Invite a user to your brand” and fill in the required information, then click “Send invitation”. The new users will need to accept the invitation in order to be added.
For more information about Brand Registry roles, please log in to your Brand Registry account and visit the Help section or watch this video: Manage Amazon Brand Registry roles.
How can I submit a verification code?
To submit a verification code, log in to your Amazon Brand Registry account and visit your Case log. Select the case for your Brand Registry application and reply to the case with the verification code.
How do I access my brand if the current Brand Registry rights owner is no longer with the company, or I have purchased the brand from another company?
You may request this access using the Contact Us link below. To make this request, please provide:
  • The email address associated with your Brand Registry account.
  • The email address associated with the current rights owner’s Brand Registry account.
  • The name of the brand currently enrolled in Brand Registry.
How can I add a new trademark for an enrolled brand?
To improve the effectiveness of our automated protections, we encourage you to add all active and registered trademarks for your enrolled brand(s) to your Amazon Brand Registry account. You can add a new trademark for an already-enrolled brand with the same mark name by logging in to your account and visiting the Brand Registry Support page. Simply click on "Add additional trademarks" under the "Update your brand profile" section in the menu on the left hand-side of the page and follow the outlined steps.
Can Amazon Brand Registry help with utility patent disputes?
Yes. For brands with a utility patent, Brand Registry offers a neutral evaluation process within the Report a Violation tool. Currently only available in the US, the Amazon Patent Evaluation Express (APEX) program brings in neutral third-party evaluators who are lawyers skilled in patent analysis, to decide whether an asserted utility patent has been infringed. The process is an efficient means for utility patent owners and those accused of patent infringement to address the concerns – it is faster than the court system and is free for the party that the evaluator determines is correct. After reviewing the participants’ written submissions, the evaluator makes a decision, which Amazon follows. Utility patent disputes handled through this process were decided in an average of 7 weeks, significantly faster than the median time-to-trial of 2.4 years for a US patent lawsuit.
How does Amazon Patent Evaluation Express (APEX) work?
Currently only available in the US, brands who are utility patent owners and suspect infringement can apply for APEX in the Report a Violation tool on the Brand Registry Portal.

Once submitted, we notify sellers listing reported ASINs of the process so they can participate in an evaluation and defend their claim if they so choose.

Participation in an evaluation requires both parties to deposit $4,000 with the neutral evaluator. Amazon does not handle the deposit and does not retain any portion of the evaluator’s fee. The evaluator reviews submissions and determines whether the reported listings infringe the patent.

The winning participant receives their $4,000 deposit back. If the evaluator determines that the reported ASINs are infringing, Amazon removes them. If the evaluator finds in the seller’s favour, Amazon takes no action.

Once an evaluation is complete, winning utility patent owners are granted an APEX ID associated with this decision; brands can use the APEX ID from the winning evaluation to report future infringement of that patent through Report a Violation.
How can I enrol a new brand?
After creating your Amazon Brand Registry account and enrolling your first brand, you can enrol another brand at any time by clicking on "Enrol a new brand" from the home page of your account.
How can I use Amazon Brand Registry in other stores?
To access Amazon Brand Registry tools and services in other stores, you will need to create an Amazon Brand Registry account using a unique email address in each store you wish to access. The administrator of the Brand Registry account will need to submit a request to add that new email account as an additional user by visiting the Brand Registry Support page.
Having trouble logging in or accessing your brands?
If your brand is already enrolled in Amazon Brand Registry, but you do not see any of your enrolled brands when logged into your Brand Registry account, you may have logged in using the wrong email and password. Click this link to sign out of your existing Amazon account, and sign in to Brand Registry again using the correct email and password. If you have forgotten your password, you can reset it here.
Do you have a question about selling features on Amazon?
For questions regarding Amazon selling features (such as A+ Content, Stores, Analytics and others) please contact Seller Support.

Amazon policies and processes

What is Amazon’s policy on protection of intellectual property?
Amazon does not allow listings that violate the intellectual property rights of rights owners. For detailed information, please review Amazon’s Intellectual Property (IP) policy. We encourage rights owners who have concerns regarding the misuse of their intellectual property to notify us using the Report a Violation tool in Amazon Brand Registry.
How can I report policy violations or other forms of abuse not related to intellectual property?
You can report violations not related to intellectual property at any time through our Amazon Brand Registry Support team. Follow the instructions below to contact us:
  • Log into your Brand Registry account
  • Click on Brand Registry Support under the "Need help?" section
  • Using the menu on the left-hand side of the page, navigate to the type of issue you would like to report (e.g., click on "Report a violation" to report issues such as "Not as described".)
What is Amazon’s Brand Name Policy?
To learn more about Amazon’s Brand Name Policy, click here.
Can I report alleged intellectual property infringements if I do not have an Amazon Brand Registry user account?
Yes. Amazon provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark, and patent concerns.

Getting help

How can I get help from the Amazon Brand Registry team?
To contact the Amazon Brand Registry team regarding enrolment, click here. Already enrolled? Please sign in to the Brand Registry. Our specialists on the Brand Registry Support team are standing by to provide assistance on issues related to protecting your brand on Amazon.
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