Get started with Transparency
Proactively protect your brand and customers from counterfeits
Transparency is a powerful and secure anti-counterfeiting program developed by Amazon. More than 33,000 businesses rely on Transparency to prevent counterfeits from reaching customers, improve customer engagement, and gain valuable insights to help optimize supply chains. Fill out this form to get started.
To be eligible, you must:
- Enroll in Brand Registry with a government-registered trademark. If your brand is not yet enrolled in Brand Registry, you can get started here.
- Have a Global Trade Item Number (GTIN) for your product.
- Have the ability to apply unique Transparency codes to every unit you manufacture, regardless of where the units are sold.
There's never been a better time to try Transparency
For a limited time, enroll your products and receive one year of Transparency for free.*
*Receive up to 20,000 free Transparency codes for every product that is newly protected by Transparency on or before December 31, 2023. This promotion applies to codes for eligible products generated within 365 days of receiving protection. To become eligible for the promotion you must apply Transparency codes to the same surface as the GTIN (e.g., UPC, EAN) barcode. This promotion does not include printing or other associated costs. Other conditions may apply.
What brands are saying
"With Transparency, we're now more confident than ever that our customers are receiving legitimate products - which is a win for us and for customers."
Results may vary
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